Wednesday, April 4, 2007

Branding Your House

Branding - A brand is a customer experience represented by a collection of images and ideas; often, it refers to a symbol such as a name, logo, slogan, and design scheme. Branding is a way of getting people to remember you. For example, if you see the golden arches, you immediately think McDonalds.

Branding can also be used to help people remember your house. It can either be a positive brand or a negative brand. As my family and I were looking for a house, my children, unknowingly branded houses as a way of remembering them. There was the "fish stank" house, so named because it smelled like a stinking old fish tank which had not been serviced in a while. There was the BBQ house; the family was baking BBQ ribs in the oven when we viewed. There was the pool house, because it had a pool in the back and there was the Pottsgrove house, which was the street name. And we even had the bubble gum house; the outside of the house was painted the color of pink bubble gum. My children remembered which house was which by these names.

Could your house be branded? Of course, but you want it to be branded in a positive light. How can you make sure your house will be positively branded? Stage your house so all the negatives are gone. Do you want your house to be known as the cat box, (because the house smells like one) or the pig sty (because it’s a major mess)? I didn’t think so. Make your house a memorable one, and I mean in a good way.

Stage it! Style it! Sell it!

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